Jake White – How to Party.0 Like a Rockstar While Sober

Jake White Self Made & Sober Podcast

Jake White started a business in college by hosting massive house parties… but without any drugs or alcohol. Soon he was gathering hundreds of students to his signature “sober parties” and getting nationally known sponsors like Red Bull and Pizza Hut. Now he travels the country as a vaping, drug and alcohol speaker – leaving students a platform to host sober parties for their community.


Sobriety Date: May 1, 2012

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Welcome to Self Made & Sober podcast. I’m your host, Andrew Lassise. And with me today is Jake white. From Party.0, and Vive18. Jake, how are you?

I’m wonderful, Andrew, thanks for inviting me as of the podcast

100%. Man. So why don’t you give us a little background on what Party.0, and by the team, what you’re doing with that. And then we’ll get into, you know, sort of your background. But once you give us sort of a breakdown on what your what your what your businesses are.

Basically, they do the same thing there for different audiences. So what we do is we help young people make good decisions around vaping drugs and drinking. And then we actually help them throw these massive parties without any drugs or alcohol. So it’s educational, but then we have an action item at the end for them to get involved in and kind of start a positive movement at their school.

Awesome. So I know when I was in college, it was all about drinking and partying. And I’m willing to bet that your experience was not the same. Or was it? And that’s what caused it to happen. What’s your background in, in the party scene?

Right? No, I mean, you pegged it, I was, I actually tell people like I was one of those nerdy kids, I did not want anything to do with using anything that changed my body or my mind. I had actually watched my uncle go in and out of the hospital, in and out of jail, and eventually have his life taken from, you know, dealing with addiction. And so I knew that’s the direction that I wanted to stay clear of. And it was funny, because in college, it was like your key to socializing was it was drinking it was smoking weed. You know, it was anything but just being you at a party.

I never thought about that. But you’re absolutely right. The only way to have fun is to not be yourself. Right? Yeah, exactly like observation.

And it was weird, because, you know, in high school, I had Goofy, weird nerdy friends, too. So we never held ourselves to any sort of standard like that. So I was going to these parties, considering like, all right, I need to go to hang out with people and to meet people and get the college experience. But the more I was there, the more destruction I saw, and thought, all right, I don’t want to be a part of this. I don’t know what else to do. But I don’t want to be a part of this. So I became silent about being sober. Because in college, what that means is, well, if you’re sober, you’re probably arrogant. thinking you’re better than you know, our decision to drink in us. Or you’re over religious, or they would think oh, I mean, and you’re in recovery, too. So they could think those three things about me. But what it boiled down to was, I wasn’t going to get invited to things. And I was going to isolate myself if I told you people that I was sober. That was my mindset for a couple years. And eventually, I actually read the statistic that nearly 30% of college students were just like me, they didn’t use any drugs they didn’t drink. But for two years, I hadn’t met anybody like that. So I kind of questioned the statistic. I’m like, well, is this actually true? And as I was considering that I realized, well as outgoing as I am. If I’m here hiding my own decision to be sober, why would anybody else jump out of the bushes and be like, Hey, I’m sober, want to be friends? Like that would never happen. So what’s probably happening is this 30% is hidden somewhere, you know, like, they’re not sharing who they are. We’re not meeting at parties and events, because you wouldn’t meet them there. So if I want this social environment to change it, I want to create a place where I can have fun and make friends without the pressure to use anything like that. I’m gonna have to create it or I can’t really expect it to happen. So that was kind of my mindset going into it. And I can kind of tell you how it blossomed from there if you want.

Yeah, definitely.

Okay, so at first, right, I knew I wanted to change something. I knew in order to change it, I was going to have to take action. And so this idea kind of struck me like, the house party is super fun. You know, it’s kind of dirty, it’s cheap. It feels like adventure, you walk to a Random House. I just didn’t like that one element of it. And so I thought, all right, well, what if I threw a house party without any? No keg, no drinks, and just had an excuse to get together. And I, I went to my buddy, Steve, and I asked him if he would be on board to helping me with this. And I actually didn’t expect Steve to say yes, because he’s a good old Wisconsin Boy, you know, loves his cheese, his Packers, and he loves beer, like he is Wisconsin through and through. But he actually told me, Jake, I would love to do that with you. Because I drove home an hour and a half every single weekend my freshman year, because I didn’t want to drink. I thought it would jeopardize, you know, my academics. And I could see this being really useful. Let’s throw these house parties without any alcohol drugs. Let’s do it. I’ll help you with it. Even though Steve wasn’t really sober. So we partnered up and, and we decided to do this thing. first week of school came, we got a notebook and a pen. And we met as many students as we could. And we were just talking to them for about 25 seconds enough to get their name, to tell them our name, and then invite them to a sober party. And as you can imagine, we were kind of scared like we didn’t really think people were going to respond well to it. But at the end of the day, we had met 100 29 people. And out of 129 people inviting them to a sober house party in Oshkosh, Wisconsin. 120 of them said yes, and gave us their phone numbers.

And these were 120 just random people not even knowing that. Were they sober people, or was this just a random selection?

This? This was a random selection. Like we didn’t know anything about these people. We just met them literally walked up to them, for the first time met them, and then invited them to a house party without alcohol. And I see your face man.

I was, you know, my brain was going ahead in this story. And I’m like, and let me guess this is where zero people showed up. And you had Wow, hundred 20 people, I have 129. That’s a pretty good percentage.

Oh, my God, we were blown away. And we were in disbelief. We’re thinking these they all lied to us. Like, these are fake phone numbers. Because the math doesn’t add up. If 30%. You know, out of 129 maybe it should be 4042 people that should be saying yes to this. But over 90% are saying that’s like That’s weird. So we decided like, Okay, we’ve got this list that people have said, Yes. Our next logical step is now we actually have to throw the party and see what happens. And here’s what I was thinking to, you know, we invited people to something to their face, they would feel rude. If they said no, maybe that was that was it? So this is the real test. Let’s throw the party and see if people come. We basically we get in Steve’s apartment, we get our friend Brian to DJ. We buy we go to Walmart and get those like five gallon jugs. You see it soccer practice. And we fill it one with grape Kool Aid one with cherry Kool Aid. Just

the things you pour on the coach after the big game.

Absolutely, exactly. So this is our party, we got a DJ, we’ve got two five gallon jug jugs of Kool Aid. We have a foosball table, we’re going to play beer pong with water. And that’s pretty much it. We have some like outdoor games, because it’s still good weather in Wisconsin in the fall. And we basically text our list 120 people saying, hey, party tonight, it’s beach house, here’s the address, you know, bring your friends, not your booze, we’re party and sober. And wait. The night goes on. And we start noticing people are coming in groups. So a few groups come in. And it’s been about 15 minutes. We’re directing people into the house. And Steve and I kind of like all right, well, let’s go in and check on our party. See, everything’s going I’ll never forget this. Stephen, I opened the door to his apartment. And the place is packed. from wall to wall. We counted there was 85 students packed in this one bedroom apartment. And it is the most awkward thing you’ve ever seen in your life. Like the DJ is going, he’s having an awesome time to live this life. Everyone else is so packed together, they can’t even dance, they can’t move. They’ve been drinking Kool Aid. So it’s not like they can pretend they’re having a good time. Like they’re in the right state of mind. They know this is the worst party they’ve ever been to. And one dude just yells at us from like the middle of the dance, or he recognizes us from outside. He’s like, Hey, is your party. And we’re like, Yeah, what’s going on? He’s like, the kool aid is gone, this party sucks. And he just dorms out. And that, dude, within another 15 minutes, everybody had left the party. It was a total disaster. And I basically looked at each other and said, Dude, we totally failed. This was the worst thing people have probably experienced at college so far. We either have to get good at this right now. Or we need to quit and stop telling people we’re going to do this sober party thing.

So you but you experienced failure right off the bat. And you decided you’re going to keep pushing through with it. So yeah, cuz i think i think the the approach on it is really great, because a lot of people know they’ll be starting like a side hustle or something, trying to trying to quit their nine to five and build up their toes in the water on something new and something scary. And you have the market telling you. Yes, we want this even though despite you probably have that negative self talk like, yes, I’m putting myself in your shoes and probably thinking that exact thing. Like everything you’re saying in the story. It’s like, yeah, they probably said that because it’s to your face. Like, let’s see if they actually show up. Right. And so I mean, the biggest gripe at this point is you didn’t get enough Kool Aid, I guess. I’m guessing that was a good learning experience for the future then, huh?

Right. So no, absolutely what you’re saying is true. And I think what I had to realize and looking back on it now I can say this, but I didn’t know it in the moment was everything that was out of my control went well, you know, there was a demand in the market people like to we’re offering they gave us their phone numbers. I couldn’t really mess that up. I guess I could, the way we invited people was was great. And then the party, everything that was in my control, which is what you do at the party, what’s your venue? Like? What do people actually have to do? How are you going to create connections? All this stuff I hadn’t learned, it made sense that I failed, because it was my first time trying something. So I think it was helpful that Steve and I did this together. So we didn’t get totally crushed by that failure. But, you know, starting with that success of getting 120 numbers, we’re feeling like on the clouds. And then we immediately get humbled because our party sucks, and we suck, you know, like, we just had to realize it. And all right, it makes sense. The first time doing it. Let’s try it again. And let’s make this thing work. So that’s kind of where the next step went, is we contacted a fraternity and said, Hey, you guys have the best house. You know, you’ve got tons of space, you’ve got a basement. You got different rooms. Here’s what we’re doing. I don’t know if you’d be into it. But we want to throw a sober house party at your your house. And day, actually, to my surprise, again, we’re on board. Let’s do it. People think we’re only about drinking, but we can party sober to like, let’s do this. We invited the same people back, you know, we’re like, hey, the first party was terrible. This time we got more room, more games, more KoolAid. In fact, we will went to Red Bull, we told them about our experience, we went to Pizza Hut, told them about our experience, and they are going to sponsor our party. So not only do we have music, DJ games, we got sponsors now too. So next party went up to from 80 people to 120 people. They had a great time, we started learning what makes a good party, you know, how do we create connections for people in a mindset, like they’re still in their mind? You know, they’re nervous when they walk in. But how do we design those nerves and get them to connect some with someone right away. So they’re making friends and they’re not in their head so much. We learned how to do that. We learned how to keep people there longer. Because as soon as you start making friends, and you get involved in a game or competition, you forget everything else, and you’re just engrossed in the experience. So we learned how to create these, these moments for people were they’re making friends, they’re having fun, and they’re finding community in a way that’s different than what they’re used to. So our tenants from their rows 250 202 50. And this is where the kind of entrepreneurship story begins, is I always blogging about this in my public relations class, and posting pictures online stories. And people from around the country started messaging me saying, This is the coolest thing ever. Like I’m you, I’m that one sober kid on my campus. I can’t find anybody like me, I don’t want to go to these other parties. They’re just not my scene, how do I do what you do. And so my thought was, wow, if I could actually teach people how to do this for a living, that would be the coolest job ever. And that’s kind of where that story began, and how we validated the idea of sober house parties, and why it’s a thing today.

So you’re starting in this was really just scratching your own itch. And then the market is saying, this is something that, you know, you can actually sink your teeth into this. And it’s, it’s really cool hearing about this, just, you know, I mean, I look at my college experience 10 years ago, and it was like, I’m trying to imagine college without drinking. Right? You know, and your experiences, you can have fun in college without drinking. And to me, I knew a couple people who didn’t drink. And when they told me, they would have fun, I just be like, can’t have fun if you’re so especially not in college, like outside of college, it’s like, okay, party’s over, like time to get a real job time to grow up. But like, right, in college, you don’t even have the social stigma to not be like destroying your life.

Right? Exactly. And it’s so funny, because like you said it your environment, like reinforce this idea, like, Oh, yeah, this is what we do to have fun, we go out, we get wasted together, you know, and you bond over that you bond over that shared experience. And until somebody invites you to something different, I think you you don’t realize it’s possible. Like even when I talk to professionals in the higher ed industry, and I’m telling them about my program, they’re in disbelief, saying it can’t happen. And we’ve worked with schools like Indiana University, Mississippi State like D one schools with insane party cultures. And we get the same result, every time, around nine out of 10 people are opting in to get invited to these parties. because number one, they want to be included, and they feel valued by someone walking up to them and inviting them to something, they feel accepted. And then when they go to the party, they have a good time. Because basically, you take the best things about drinking and using, it has, it has very little to do with what it actually does for you. And it has most to do with the community, you’re building around those unhealthy things. So just switching it and the way we brand parties and attract people. And build hype is just kind of like the secret sauce, the system we’ve built, that’s able to kind of disrupt this expectation you have at the college experience. And then when we started getting the same feedback from high school students saying, dude, I mean, we’re using wax pens, we’re smoking weed, we’re drinking. And some of us aren’t into that, or we don’t want to get into that. But we feel like it’s our only social outlet. That’s when we moved into the high school and middle school market with vibe, a team to help those students too. But same model, same platform of starting with a speaking engagement to share the story, and then empowering them to use our model to throw sober events for their own campus.

So what does it look like? If somebody wants to be involved in either of those organizations? Do they pay like a franchise fee? Or how does? How does that structured on the business side of things?

So the reason cool thing about Yes, students who want to get involved in this is doesn’t cost them anything. Our model is that we know schools are hiring speakers every single year, they have a budget for that. So we don’t want to create a new product in a market that doesn’t exist. If somebody is interested, you know, they contact us, they can go to parties zero.org or Vive18 calm, and that they can send us a message. From that point, what we do is we contact their administrators at their, their campus, and we introduce ourselves to Hey, you got a student interested in starting a really positive movement at your school? Would you support them by bringing us in, so they pay for everything, then what we do is we actually give them our playbook for exactly how to throw these parties. Here’s how you develop a team to help you out here the roles that need to be taken care of, here’s how you get sponsors, here’s how you promote, here’s how you throw an awesome event that gets people having fun, get people loosened up, get them connecting with each other, even if you’re not serving alcohol. So it’s everything is laid out easy and simple for them, they just execute it. And then we’re there to support them. So basically, what we tell people on the speaker side when we’re talking to administrators, is we can tell them, Listen, most speakers can come and share a really inspiring story with your students, they might influence them for a day or a week, what we’re doing is Our Story can actually stay with your school. Because when we leave, we’re not only leaving your students with a platform to impact their campus for years to come, which is going to provide value. Pike way after we leave. But we’re going to stay on call for those students for an entire year. So if they’re going through this platform, and they have questions, or they want to run ideas by us or anything, like we are literally a phone call or a Skype call away, we want to support them and make sure that they’re successful, and then brag on them. Like, let’s let’s make sure that these students are getting press coverage. Because this is newsworthy, let’s make sure they’re getting awesome sponsors, because we don’t want you to pay for these things. So it’s all built in to this platform and the business model of using speaking so the students don’t pay for anything, and the attendees don’t pay for anything.

Really the idea? I mean, it’s just your your product is actually the speaking engagements in getting your foot in the door with their and the guests just like a lay down before. I mean, I can tell you, I’ve seen millions of speakers and keynotes. And you know, the impact, it’s exactly like you said, there’s, you know, extremely, there’s the I am extremely motivated immediately afterwards. And there will be that fizzle out where it’s like, Okay, back to the real world. Like I saw Tony Robbins a little over a year ago, give a keynote. And I was like dead tired. And I didn’t even like it was on my bucket list is CM. So I was like I had gotten to the event at I think I woke up at 4am. And this is like 4pm. And he’s the last speaker and like Gary Vee was just on earlier. And it was he was really cool. And it was like, I guess I’ll stick around just to see it. And then he comes out on stage. And he’s got like those sticks and smacking together, got a room of like 3000 people like in suits and ties like jumping. It was, it was an incredible experience. I remember I got home about midnight, he completely rejuvenated everything. And I get home. And I say to my wife, I’m like, my life is completely different. Like, I’m not the same person you thought you knew. Everything is changed. Tony has changed my life. And then I wake up the next day. And it’s like, back to the grind.

Dude, it’s so true. You like, yeah, you get fired up. And I think it’s literally when you think about taking in information, we’re only able to take in a certain amount. So you probably have this one thing you learned from Tony speech. And even from that entire day, there might be just, you know, one or two things you took away. And you implemented because our brains are capable of doing that. So too, yeah, exactly. To be able to offer something beyond the presentation. For the industry. It’s like, Oh, no, duh, why wouldn’t we want to bring these people in? They do all the same things that everybody else does. They’re good at it, but then they leave us with something sustainable, that’s going to impact our community.

Do you have like statistics of like drinking incidents like before and after your events to us as like, hey, when we come and speak at universities, like drinking related incidents goes down? Like do you have any sort of information?

Right now? I wish I wish that I did. And this is something that I learned pretty quickly is that the industry higher ed, in general, college and universities, they like that in formation. And it’s really expensive to get like, and people will use it. So I guess I could go to a school that didn’t have party point, oh, look at the statistics, and then look at it afterwards and claim that I was the one who did Pat, you know, even though there was so many things they’re doing,

but any test in a vacuum is going to have a million different factors. And whenever they have, like when they do case studies, they’ll they will find the case study that substantiates their claims, right. And then within something so I mean, right, in general, I guess you could just look at like the drinking related statistics before and after your event in whatever timeframe needs to make sense. Yeah, you could say, you know, maybe there’s a correlation. Maybe there isn’t. But we have statistics approved that. Before we went into the school, there were, I don’t know, like 20 related accidents each weekend. And then after we came in, there were 10 years. Yeah, whatever, whatever the numbers say. And I don’t know if that’s too high or too little or right. Yeah, something like that. Right. I think I know if someone were were pitching me on something like that would be like the icing on the cake. Yeah. If it doesn’t resonate with me where I know just myself 10 years ago, I’d be like, Oh, you’re coming to throw sober parties. I mean, if you’ve got the track record, though, you have the experience. So it doesn’t matter what I think on it. Like, I can’t tell you that you didn’t have all these successful parties beforehand.

Right, exactly. But you’re right, though, that, that people numbers help validate, and people like that. So in the meantime, I think that in the future, we will have more of those numbers. I wish I had them now. But what I tell people is there’s these basically top methods when you’re thinking about about preventing underage drinking, and helping students make smarter choices. And so the first one is positive social warming, which is saying, Hey, listen, not everybody is out making destructive decisions. There’s a lot of students who are not using drugs, they’re not drinking. So that’s a method that people use. So what I tell people is we take that’s one of the best methods. And we take it a step further. Because Sure, you might have a poster that says 30% of students don’t drink 60% of students drink responsibly. But if every weekend, all they see is people getting smashed, and throwing up and peeing on people’s lawns, and like doing things that significant signify, like, that’s a pretty crazy night, and they are obviously drinking excessively. And you’re not seeing those people drinking responsibly, or you’re not seeing the people who are doing something else. Where’s the proof of that poster you just put up? We give that poster life. And it’s an opportunity to actually get involved with it and enhance their social life. So if Yeah, your posters, right, but I still don’t have anything to do on Friday night, I’m going to go out drinking, you know, because that’s what there is to do. So we give them an opportunity to take action to be a part of something, get what they want short term, and reinforce those positive social norms by showing them in person like, yeah, here, here, dude, here’s 200 of the people that are on that poster. They right here at this party. Come on in. You know,

that’s so incredible. So what’s one of the craziest stories that you have from a party where people are being sober? I can tell I can I can think of a million where alcohol, drugs were involved of absolute insanity. But I’m assuming just the people getting together in general, what’s one of the crazier stories that you’ve experienced or heard through people that are running the parties? Dude, it’s

honestly it’s like, so I can’t tell you anything crazy. Like, you know, the disgusting stuff, like, you know, happens, right? Like people are throwing up or people fighting. Because that doesn’t happen. This is a good thing. But what Dude, what happens? Honestly, you go there, and you don’t realize that they’re not drinking, like people are yelling at each other. They’re talking trash. You know, we’re having tournaments, like we’re playing games, where even honestly, like, we play a lot of drinking games, because they’re super competitive, and you can team up. So people are just insane. They’re crazy at these parties, because they’re just having a good time. And we’ve, I mean, we’ve had plenty of parties that have been shut down by the police, because we get noise complaints by the police come by, and they don’t believe we’re not drinking. And we literally have to teach people like, okay, have the website up on your phone. Because when the cops come, this is what you need to show them you’re not drinking, invite them in, like, show them you have nothing to fear. Then sometimes, honestly, we call the police beforehand, we say listen, we’re throwing this massive party at this address. We don’t want to waste your time. Like, don’t stake us out. You don’t need to do that. Just come on in. Like, we’ll gladly have you in, play a game or grab some Red Bull if you need to stay awake. Some pizza. And honestly, the craziest things that happen are just people being themselves, you know, like just being while being goofy dancing together. The dance floor is always packed, people love it. And they’re, they’re just, dude, it’s just talking trash, making friends, having fun. Because it will also just like for these games that we have if we have like a flip Cup competition, instead of instead of downing a beer, like we’re sponsored by pizza, so like, just we’re going to flip your cup and you got to eat a slice of pizza. It’s like the most hilarious thing to watch. And then it goes down the line.

It’s so messy and fun do is

I’ve done I’ve done flip cup with with energy drinks before but I’d never thought about yet. You have to crush the pizza. And then you flip the cup.

Right? Yeah, exactly.

That’s incredible. Yeah, and you guys just threw this together. And it’s such a cool story of triumph, because it didn’t work out on your first one. And that’s what I love from your story is that you tried something nobody else had ever done before. Yeah, or at least not on a big scale where you can’t just point and say like, how did they do it? let’s dissect it. But you dove in. And on paper didn’t have that great of a success on the first one. But you guys pivoted and you took notes. And what did work? What didn’t work. And a lot of people were just wired to be like, man, I stepped outside of my comfort zone. And it didn’t work. The end. Yeah, I shouldn’t have even tried that. But you took it and made it work. And then you started growing it and scaling it and getting other people involved. Like, I know, for my company, I thought best case scenario will get about 200 customers and I could make this my full time gig. And we were at like 25,000. So

I had gotten way, way better. Right?

That’s awesome.

I went 100 X to what I thought was possible. So I’m curious, where did you see this going?

To be truly honest, when it started out, since we had success very quickly, like after the first party, this thing just blew up within a couple months. Like we have big name sponsors, we’re getting hundreds of students to our parties. I was getting these messages from schools. So I and I don’t know what it would call it. But in denial and bliss and ignorance, I was like, dude, I am going to be ready. I’m going to travel the world, I’m going to like impact people’s lives. It’s like just going to start flooding in. And what I didn’t realize is, you’re building a business. Yeah, it’s going to take time. So I had this huge dream right away, like we’re going to start this national platform is going to be in every state, every student, you know, who’s like me at the school, because they’re out there, they’re just going to find me and start throwing these parties. And what I realized is that, you know, like, no one knows about you. And I that’s what I realized, like, You’re obsessed with yourself, Jake. Like, you love this idea. It’s great. And you’ve impacted this small bubble. But it takes a lot of work to bring it to a new bubble. Because you have to answer all the questions, you have to answer the skeptics. You’ve got to figure out, yeah, how do you actually pay yourself on this model. So I’m, I’m six years into this idea. Just last year learning about this new model of using speaking, I had tried charging schools to come to just start a chapter and throw a party. And honestly, that created a lot of barriers. I tried the nonprofit model, which was successful, but it burnt me out, I did not like it, I hated my job. Even though the model was good. I didn’t like my daily job anymore. And it wasn’t having time to impact students. We went on this national tour where we basically traveled around the country in this trailer. Just validating the idea again, because I had kind of lost hope. And I had thought I need to quit this thing, because it’s not working the way I thought it would. And I just need to, I just need to do something to prove that it still works, or I need to get out. Because realizing that it’s not going to work. And every time I do that I go back to Alright, students are showing an interest in this The world needs. I just need to go through these hard things to make it happen. But then, you know, on that national Tueller realizing, even though these last methods didn’t work, maybe this next thing is the one that’s going to try that. And speaking is the model I found out

drinking and drugs. Was that part of your story? Or was it just you saw your uncle? And you’re just like, I don’t want to go down that road like your sobriety date of may 1 2012. was that? Was there a story behind that? Or was that just happened to be the last time that you drank and you just embrace this life?

Yeah, I think starting out watching my uncle, I was like, I’m going to be sober for life.

And seeing my parents, they gave up drinking,

when we were born, so watching how much fun they had was really impactful to say, all right, I don’t, I don’t need it. It’s all about my friends. It’s all about what I do. I can get creative to have fun. But then, I think there was a bit of insecurity in college, seeing everybody that I thought everybody was doing it. And then imagining myself because I wanted to make an impact this way, imagining myself, you know, speaking from a platform or influencing someone and saying, hey, you don’t need this and then saying, well, Jake, have you ever tried it? I think that was a little insecurity for me enough to say I should at least try it. And so honestly, I think I drink three times in my life. When I went to an internship, and North Carolina had moonshine to some reason.

There’s a starting point,

I know.

And it was like, I remember, when I was drinking, I was like, I like this buzz, this feels good. And then I think when I came home, second time, I think drink with some buddies, just to kind of try it again, like it been six months or something. And then on my 21st birthday, I drank. And I remember those other times, though, I was like, thinking, sure, I felt good. But it didn’t bring up the best in me, I was more outgoing. I was learning things about being social when I was sober. Whereas when I was drinking, and I was tipsy. It was it was easy for me to just sit on the couch, not meeting new people and not getting out of my comfort zone. And having fun doing that. And now it’s like, I should have more fun pursuing people showing them love and acceptance and starting games and being the life of the party. If I can do it, in my own mind, I should learn to do that, because I’m getting kind of good at it now. And I don’t want to give that up. So once I made that decision, so that’s kind of where the date came from. And 2012 was when that was the period of maybe six months that I just tried drinking and decided that it was still not worth it for me to continue doing based on what I want to do with my life. And now it’s just basically a principle of, hey, if young people can see somebody, have an example of somebody who went throughout their life without drinking and enjoying it, then I want to be that person. Like, that’s definitely worth it for me.

Awesome. So what’s one piece of advice you could give business owners that such by doing it will make everything else easier or unnecessary in their business?

Wow, it’s tall order. I’m

thinking that my instinct goes to

stand out. Don’t worry about fitting in. Like anything you can do to stand out with your business to disrupt things is going to be worth it. Just because you’re going to learn from it more than doing it any of the smaller things that maybe other people are doing. And you’re going to capture the attention of You’re right. You’re right market. That will that that generate with you.

That’s awesome. All right, Jake. And wrapping up, where can people find out more about you and your company’s?

You can go to parties zero.org or you can go to Vive18 calm, and that’s VIV one. eight.com. And then we’re on Instagram as well. So yeah, party dot zero on Instagram and 518 underscore on Instagram.

Awesome. All right, Jake. Well, we’ll have all those in the show notes. Thank you so much for being on self made and sober. I know I got a ton out of your story and your experience and it’s really great to see, you know, young people who are making a difference and disrupting the party scene of all places in sobriety. So it’s awesome what you’re doing. And until next time, thanks for being on the show, Jake.

Awesome. Thank you, Andrew

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